Sunbrella Introduces Inherently Fire-Retardant Shade Fabric

BURLINGTON, N.C. — October 12, 2022 — As commercial projects increasingly require fire-retardant materials, Sunbrella unveils Sunbrella® Exceed™ FR, an inherently fire-retardant and flame-resistant shade fabric that offers top FR performance while still delivering the same elevated appearance and tactile qualities of woven Sunbrella shade fabrics.

Professionals can feel confident specifying Exceed FR because it has passed and complies with a total of 12 FR tests and certifications, including NFPA 705, California Title 19, NFPA 701 and CPAI-84. Exceed FR is further backed by the industry’s most comprehensive warranty, including labor costs*, and is compatible with the Sunbrella Graphics System, providing customers limitless options for custom logos and other designs across a variety of commercial shade structures.

“We’re excited to expand our offering of fabric solutions for commercial shade projects to include this inherently FR option,” said Kirk Fitzsimmons, director of industrial sales at Sunbrella. “Fabricators, architects and business owners now have an FR offering they can trust with the support, warranty and brand expectations that have defined Sunbrella for decades.”

In addition to best-in-class FR performance, Exceed FR offers superior sun protection with a UPF 50+ rating, blocking 98-percent of UV rays. The fabric is bleach-cleanable and resistant to mold, mildew, dirt, stains and fading. As with all Sunbrella shade fabrics, Exceed FR is water- and oil-repellant while still being breathable to create a pleasant and comfortable space below.

Exceed FR will be available beginning January 2023 in four versatile colors: Black, Captain Navy, Forest Green and Jockey Red. For professionals interested in specifying the product, more information and local distributors will be available at

New Additions to the Sunbrella Shade Collection

Alongside Exceed FR, Sunbrella is introducing its updated Sunbrella Shade Collection, including 17 new additions. The offering is designed to help create calming outdoor oases that emanate visual softness and an air of relaxation by balancing soothing colors with dynamic neutrals.

New standout patterns include:

Paxton – A nuanced take on the traditional bar stripe, this timeless pattern offers both visual and tactile texture and is available in three neutral colorways.

Marco – Available in four colorways, this elevated stripe was inspired by the tweed and heathered materials of men’s suiting and features a softer approach to stripes that evokes movement and complements a wide range of exterior settings.

Hogan – A new textural solid with a faux slub weave that creates peaks and valleys, producing dynamic visual interest. Hogan elevates outdoor spaces with a range of rich hues balanced by versatile neutrals and is available in seven colorways.

To learn more about the new additions to the Sunbrella Shade Collection and find a local fabricator, visit

Posted: October 13, 2022

Source: Sunbrella